Internal communications is all about delivering a message to the employees within an organisation. Whether it’s to teach, make an announcement, or show off a presentation, there’s one thing that boosts the engagement of that message across the board… video.
Five on a Bike have worked with internal comms video production for many years, across many companies; small and large. Generally, we’ve found that internal communications managers agree that video is one of the most powerful tools in their field, however budget challenges and logistics often get in the way.
It is often quite difficult to build a value case for internal comms video production. Difficulties in obtaining the budget may arise, as there may not be a clear straight line between the product and its outcome. Creating a good pitch for the return on investment from an internal comms video may be tough, in addition to issues with logistics, such as how easily a video may be shared across the internal network.
Use video in your induction process to motivate your new employees from the very beginning. Induction videos are tailor-made to fit the culture and processes of your business, and can be made up of talking heads filming or motion graphics animation.
This is where you can express a warm welcome, provide critical information, and give a feel of what it’s like to work at your company
The fastest and most engaging way to communicate important announcements and updates is through video. Wordy newsletters are often left unread and spoken announcements can be time-consuming and may only reach a few people.
With video, you can convey your announcements and updates in a way that is universal, timeless, and can reach an unlimited audience.