The predominance of video in the care sector has been understandably increasing over the last few years, and we expect this year will be no different. From marketing tools to innovations resident/patient entertainment, we can’t wait to see how creative new ways to use video emerge this year.
Here are some of our predictions and expectations for video in the care sector in 2024:
Short-form resident and patient case studies
Real-life testimonials from residents and patients have always been some of the strongest pieces of content we create here at Five on a Bike. In 2024 we expect to see a real shift towards short-form case studies and stories, focussing on people’s real lives and their experiences with their care providers. This content will lend perfectly to platforms like TikTok which, as we all know, is currently dominating the social media space.
Over the last few years, live streaming has become easier and easier. Today, anyone can go live from their handheld devices at the touch of a button. We expect care services to harness this in 2024, from livestreaming social events in care homes out to family and friends, to bringing the outside in to those who might be unable to leave their beds and homes using live streaming technology.