Filling beds in a care home or residential centre is no easy feat. One of the biggest issues we hear from our clients is that they want to show off the beautiful grounds and facilities that their care home has to offer, but they can’t seem to convey everything nicely across photographs and webpages.
This is where video shines in care home marketing. From video tours to emotive case study videos, there is no easier way to showcase a care home more quickly and true-to-life than with video. Give your potential residents the realest tour of the premises using video and capture genuine accounts of what it’s like to live there from your existing residents.
Creating successful marketing for care homes can seem like a daunting task, but with an experienced corporate video production company, you can create beautiful marketing content to showcase your care homes with ease, fill beds, and feel confident in your investment.
Have you ever seen a beautiful sunset and tried to take a picture of it, just for the picture to do it absolutely no justice? This is the same reason why, in marketing for care homes, 360° photo tours are out and video tours are in.
When we began filming video tours for care homes, we started noticing things that the previous photographic tours were completely unable to capture…
When we take a wide shot, we can now go really wide… like soaring high up above the building to capture a dynamic aerial view of the grounds. When we take a close-up shot, we can now go really close… like right up close to the game of chess two residents are playing, panning out as the bishop takes a pawn and gliding the perspective into the beautiful lounge where they’re playing. We can capture the genuine emotions of the residents as they take part in organised activities, we can give true-to-life depth of perspective as we showcase the bedroom and show off its size, and finally, the viewer can see all of this with a simple click of the ‘play’ button…
Go ahead and click ‘play’ on the video above, and if you’d like see learn more or see a couple more of our examples, take a look at our high-quality video tours page here!
Sometimes, a personal approach is the best approach. Some of our favourite, and most rewarding, pieces of care home marketing content to create are emotive case study videos. There are so many amazing stories to be told by residents, and we love capturing them in beautiful film.
Case studies of residents provide a true insight into what it’s like to live in their care home. Whilst incredible shots of the grounds and facilities do help to sell the location to potential residents, often the most valuable care home marketing tool lies in an honest testimonial from a real resident.
Take a look at the case study above, and if you’d like to see some more examples, we have an emotive case studies for care homes page too!