The predominance of video in the care sector has been understandably increasing over the last few years, and we expect this year will be no different. From marketing tools to innovations resident/patient entertainment, we can’t wait to see how creative new ways to use video emerge this year.

Here are some of our predictions and expectations for video in the care sector in 2024:

Short-form resident and patient case studies

Real-life testimonials from residents and patients have always been some of the strongest pieces of content we create here at Five on a Bike. In 2024 we expect to see a real shift towards short-form case studies and stories, focussing on people’s real lives and their experiences with their care providers. This content will lend perfectly to platforms like TikTok which, as we all know, is currently dominating the social media space.

Live streaming 

Over the last few years, live streaming has become easier and easier. Today, anyone can go live from their handheld devices at the touch of a button. We expect care services to harness this in 2024, from livestreaming social events in care homes out to family and friends, to bringing the outside in to those who might be unable to leave their beds and homes using live streaming technology.

Videos to educate the public about care

In 2024, we expect to see much more educational content about care to appear on public social media platforms. This is a great, non-salesy, way for care providers to build public awareness of their company, whilst sharing information with the world on topics like how best to care for loved ones, signs and symptoms to keep an eye out for in older people, and when to take the step into professional care.

VR and AR 

VR and AR are up and coming immersive experiences that are gradually becoming much more mainstream. We expect more care services to incorporate VR and AR activities into their daily schedules this year, as costs of VR equipment and software begins to trend downwards. Here at Five on a Bike, we would love to see more research on the influence of VR and AR on dementia and Alzheimer’s to be conducted in 2024 too.

We’re looking forward to seeing which of our predictions come true this year. Whatever happens, we know that video is going to have a big place in 2024, whether it’s in video marketing, video-based activities for residents and patients, or enhanced research into video and its effects. What are some of your predictions for the care sector in 2024?