Ben Wooding | January 27, 2025
Short form videos are ‘ a dime a dozen’ and the fastest ways to interact with an ever growing audience. A tool, perfect for capturing a person’s attention. It maximises key information in a short amount of time in order to keep the viewer engaged as well as making it easy to pass on. With a mass amount of potential clients having access to a social platform, such as Instagram, TikTok or Linkedin, it can provide great potential to boost a business’s digital presence.
Within the care sector, a lot of care homes find many benefits to using social media. Whether that being a testimonial of a client or staff’s experience with the brand or a welcome tour giving a brief yet impactful introduction to the home.
At Five on a Bike we work with one of the sector’s leading luxury care providers. We have striven to establish and grow their virtual library by capturing and delivering exceptional video content. Loveday & Co is a luxury residential, nursing and rehabilitation service with several bespoke homes in the Kensington and Chelsea area.
As “London’s only senior-living Members Club”, they took pride in wanting to record and share the memories and experiences of their members. On the regular, we traveled into the capital and shadowed the party, capturing all of the wonderful moments. From an exclusive tour of Wimbledon to dining at The Savoy on The Strand. Even at times we were invited to Kensington and marveled at the musical and theatrical events within the home. These were perfect occasions to show off what Loveday offers to their members.
Generally with what a care home can provide, activities are perfect to help the well being of a seniors’ life to keep residents cognitively active and mobile, so that they can make the most of their care.
From a marketing perspective and for digital viewing, this is ideal as it advertises to future clients, it keeps families of members engaged with their lives, and it can expand communication with the greater community.
When working on the productions for these videos, member’s involvement in the activities was crucial. Even though we had qualified permission to film there on the condition that members were unidentifiable, it was a problem when you are trying to show the reactions of members in order to give emotional value to a video.
So, how did we get over this hurdle? Locations, people of interest, hand gestures and lots of backs of heads. Even though you couldn’t see a smile on a member’s face you could tell from the way they clapped, hugged a member of staff, had an arm over a loved one’s shoulder, that they were happy and taking in all of the enjoyment.
