York Woodford-Smith | November 1, 2019
An Interview with Five on a Bike’s Resident Motion Graphics Specialist: Jack Edge
This month, we sat down with Five on a Bike’s in-house motion graphics specialist, Jack Edge. Jack has been with the company for 13 months, leading the animation side of our post-production team.
In this interview, we talk about all things motion graphics — from how animation compares to traditional filming, to Jack’s favourite past projects at Five on a Bike.
“Describe your role generally within Five on a Bike”
I am a multi-skilled content creator and motion graphics specialist. In the office, I am responsible for animation projects and also spend time editing video content for other projects. I don’t exclusively work with motion graphics — I often go out on shoots with the rest of the team when needed.
Apart from that, the team call me an expert in changing camera lenses, so I guess that’s part of my job role. I also work hard to be the office’s Millennial-to-Gen Z translator.
An average day involves working at my desk in Adobe Illustrator and After Effects. It might sound repetitive, but every project is different. When I get a break, I usually look for bits of humour online to share with the team.
“What are some of the best things about motion graphics animation that you can’t achieve with regular filming?”
Motion graphics allow you to explain topics that don’t translate well on film — especially abstract or information-heavy subjects like legal or technical content. Animation makes information easier to digest and more visually engaging.
It also enhances existing footage, increases engagement, and removes limitations like location shooting or outdated visuals. Animation is also timeless, meaning content doesn’t age in the same way filmed material can.
“What kind of company or project benefits most from motion graphics animation?”
Almost any project can benefit, but it works especially well for software companies, complex services, and organisations that are difficult to film traditionally.
It’s also ideal for businesses that need to communicate a lot of information quickly in a clear and engaging way.
“What advice would you give someone considering motion graphics in their corporate video?”
Keep it simple. The goal is to draw people in, not overwhelm them with information. Focus on the key message and keep the video short, clear, and engaging.
“From start to finish, what does the motion graphics process look like?”
The process begins with a client discussion to understand goals. We then create a script and storyboard for approval.
Once approved, assets are created in Adobe Illustrator, followed by animation in Adobe After Effects. A draft is then reviewed, feedback is implemented, and the final video is delivered.
“What other aspects of video production do you enjoy?”
I enjoy the variety most. Every day is different, and we work across a wide range of industries. One day you might be in an office, the next in a factory or manufacturing facility.
“What’s your favourite thing about working for Five on a Bike?”
The people. Everyone supports each other, which makes the work much more enjoyable. There’s a strong sense of trust, flexibility, and a relaxed working environment.
