Internal communications is all about delivering a message to the employees within an organisation. Whether it’s to teach, make an announcement, or show off a presentation, there’s one thing that boosts the engagement of that message across the board… video.

Five on a Bike have worked with internal comms video production for many years, across many companies; small and large. Generally, we’ve found that internal communications managers agree that video is one of the most powerful tools in their field, however budget challenges and logistics often get in the way.

It is often quite difficult to build a value case for internal comms video production. Difficulties in obtaining the budget may arise, and there may not always be a clear straight line between the product and its outcome. Creating a good pitch for the return on investment from an internal comms video may be tough, in addition to issues with logistics – such as how easily a video may be shared across the internal network.

A great way to overcome these obstacles is to break down the purpose of the internal comms video, who it’s for and where it is going to go. From there, you can decide how to track and measure the impact of it, and gradually build a compelling value case by setting goals and targets for your internal comms strategy.

Use video in your induction process to motivate your new employees from the very beginning. Induction videos are tailor-made to fit the culture and processes of your business, and can be made up of talking heads filming or motion graphics animation.

This is where you can express a warm welcome, provide critical information, and give a feel of what it’s like to work at your company

Video content which is created by team members and employees in support of their company is absolutely on the rise. Encouraging your team to create their own promotional videos to support your business is a great way to keep content high and costs low.

It’s easy to share your user-generated content across your internal and external networks, and if you’re looking for an extra push in quality, simply send your content over to a video production company like ours and create something even more stylistic and impactful!

The fastest and most engaging way to communicate important announcements and updates is through video. Wordy newsletters are often left unread and spoken announcements can be time-consuming and may only reach a few people.

With video, you can convey your announcements and updates in a way that is universal, timeless, and can reach an unlimited audience.

All employees can’t always be in the same place at the same time. Internal comms video production can increase accessibility to announcements, events, and all communications, to every corner of the company.

Say your CEO is giving an important talk at your AGM, which should really be heard by many of your team members across the UK. Video brings the important information to all those who need to see it, and can even be produced in real-time using live streaming and live mixing.