Why your care business needs video right now!

Care Seekers and the people receiving care from you expect a certain level of transparency. They are researching you online, reading reviews, looking at your website, your social media, and trying to get a feeling for your organisation before making an enquiry.

They are probably very stressed and are being forced by circumstances into making a decision they do not want to have to make.

Video content is a key element for people when selecting care for their loved ones. Whether this be home care, care homes, or any other type of care setting, video is so important to connect with the potential clients and care seekers, explaining what you offer, and building the trust they need to make contact.

It is highly unlikely that someone will only look at one care home or home care company when researching and your competition either already has video, which means you need to catch up, or they don’t, which means you can create a competitive advantage.

Purchasing care is not a simple process, it’s highly complex and emotionally charged. The general public knows very little about care and often perceives it to be too expensive, and that the quality of the settings and/or the care will be poor at best.

Video can help educate, explain the process, showcase what facilities or levels of care you have, how they can interact with you, and why they should trust you to look after their loved one.

As a new generation of care seekers (Millennials) enter the market, who are much more likely to interact with your brand online before making contact, having your digital shop front on point is crucial.

You need to provide that weight of evidence to encourage them to enquire further. For example:

Website
Google Business
Reviews
Photos
Videos
CQC Rating & Supporting Info
Food Hygiene Rating
Team Profiles
Social Media
Open Score
Carehome.co.uk rating

Now is the the time to create video content to make your care organisation’s digital presence stand out

So how can we help?

At Five on a Bike we have dedicated ourselves to the care sector and we have filmed with hundreds of care settings all over the UK. Here are some of the brands with work:

There are several different types of videos you can make for your care home or home care company, such as:

Welcome / About Us
Meet The Team
Resident / Customers Feedback
Resident / Customers Stories
Things you do / events/activities
Our Facilities / Our Care Packages
Social media content

Whether you are part of a large group, or a single home, we would suggest thinking about each individual location in regards to that list above.

Video should be front and centre on your website, on screens inside your homes/office reception, and as part of digital campaigns such as Google Pay Per Click, SEO, social media adverts, and local digital & print adverts.

How much does it cost to create a video?

Well depending on what you need video can be low cost or higher cost. A bit of a vague response I know! When we speak to new clients we will generally say our standard projects cost on average £3500+VAT. This typically includes a day of filming with a Producer and Director, 1x 2-3 minute main video, and 3x 30-60 second social versions of that video.

Video lasts a long time and the more you make, the cheaper it becomes. This is because previously filmed footage can be reused for multiple future edits, saving on filming day costs. It also works 24/7, 365 as a way of connecting and building trust with potential clients online.

Isn’t video hard to make?

Yes, a fantastic video is not easy. However, we have been making videos for care homes and home care organisations for nearly 10 years now, so we have the process down! We will guide you through the process, holding your hand as much as you need, making sure you get the best results possible. We understand the pressures and intricacy of delivering care, and we know how important it is to keep everything running smoothly, so we make sure that the care comes first and the filming comes second.