We live in a world where content dominates everything online. In a business sense, you’re becoming highly dependent on being able to produce original content that engages your target audience. Written blog posts can work, but you have to create new forms of content that are easier for people to digest while still reflecting your business in the right way.

At Five On A Bike, we specialise in delivering unique and engaging motion graphics video production services to clients across London and the UK. We bring stories to life through animation, giving your company a new way of delivering content. Whether you want to explain your new service to customers or information to your employees; animation is the way to go.

When people read a blog post, it can be hard to maintain a high level of concentration. After a paragraph or so, they start to skim read. As a result, they don’t pick up on essential information that you need them to see. Often, when presented with a page full of written content, people will just refuse to read it and leave the website. From a business standpoint, this isn’t ideal at all! But, it does bring us onto the first benefit of our motion graphics video production service.

That’s right, an animated video will engage your audience far greater than any other form of content. It’s a way to provide all the essential information you want them to see, which can significantly influence your lead generation. As a result, it’s possible to make more sales as well.

Of course, you will maintain someone’s attention far better if you use a motion graphics video that lasts a few minutes, compared to another form of content. We’ve already shown how this can help you gain leads, but it’s beneficial from a corporate standpoint as well. If you use these videos when training employees, then they’re more engaged and will learn more from the videos.

We’ve all seen those cringey corporate or marketing videos from ten or so years ago. They look so out of place in the modern climate, which can make your company look old fashioned. Not to mention the awkwardness of a promotional video featuring a manager who hasn’t worked for you in years. With animation, you have a video that stands the test of time. It will always look fresh and contemporary, and there’s never any worry about filming people who have left!