The Importance of Video in Marketing for Care Homes
Filling beds in a care home or residential centre is often a significant challenge. Many care home managers express frustration in effectively showcasing the stunning grounds, modern facilities, and warm environment their care homes offer. Traditional photos and web pages simply don’t capture the full experience.
This is where care home video marketing becomes essential.
From immersive video tours to heartfelt case study videos, there’s no better way to highlight the unique aspects of your care home. Video allows prospective residents and their families to explore your facility in a way that feels authentic and personal. By using video, you can offer a real-life experience of your care home, sharing genuine testimonials from current residents and staff about the quality of care and community.
Effective video marketing for care homes doesn’t have to be overwhelming. By partnering with an experienced care home video production company, you can create stunning, engaging marketing content that resonates with your audience. Showcase your care home’s best features, attract more residents, and ultimately, fill beds with confidence in your marketing investment.
When you think of a video tour, you may be picturing a stunning series of shots, showing each area of the home. At Five on a Bike, we know your home is more than just bricks and mortar, so we take a video tour one step further, with what we call a ‘Welcome Video’. Not only do we capture all the key spaces of the home, we also chat to staff, residents and family members, to highlight the thing that truly makes your home stand out, the people and the care on offer.
You may have already thought about having a beautiful video tour produced for your home or retirement village, but there are so many ways to use video.
Video is a perfect way to boost your recruitment and attract new team members, with a specific film highlighting the staff benefits and what makes your home stand out.
Got a bit event coming up? Share the best bits and show off the great activities potential residents can enjoy.
At Five on a Bike, we’re a small, friendly team who have produced thousands of videos over the years in hundreds of different care settings, right across the country.
We’re happy to talk you through all the different ways video marketing can work for you, and when you’re ready to go ahead, we’ll guide you along the entire process, from planning, all the way to the final edits.
Call 01494 868409, email office@fiveonabike.com, or click the button below for more ways to get in touch!