Filling beds in a care home or residential centre is often a significant challenge. Many care home managers express frustration in effectively showcasing the stunning grounds, modern facilities, and warm environment their care homes offer. Traditional photos and web pages simply don’t capture the full experience.
This is where care home video marketing becomes essential. From immersive video tours to heartfelt case study videos, there’s no better way to highlight the unique aspects of your care home. Video allows prospective residents and their families to explore your facility in a way that feels authentic and personal. By using video, you can offer a real-life experience of your care home, sharing genuine testimonials from current residents and staff about the quality of care and community.
Effective video marketing for care homes doesn’t have to be overwhelming. By partnering with an experienced care home video production company, you can create stunning, engaging marketing content that resonates with your audience. Showcase your care home’s best features, attract more residents, and ultimately, fill beds with confidence in your marketing investment.
When you think of a video tour, you may be picturing a stunning series of shots, showing each area of the home. At Five on a Bike, we know your home is more than just bricks and mortar, so we take a video tour one step further, with what we call a ‘Welcome Video’. Not only do we capture all the key spaces of the home, we also chat to staff, residents and family members, to highlight the thing that truly makes your home stand out, the people and the care on offer.