Reputation
+ Trust
= Sales
The Perfect Care Home
Marketing Recipe
Our years of experience working in the care sector has
led us to discover the perfect ingredients to get the
most out of your care home marketing & sales.
Do you own or work for a care home, a home care company, learning disability homes, rehabilitation units or other private care settings.
If so, marketing & sales are part of your business (whether you like it or not) so it bears thinking about. Ultimately if your marketing & sales are not very good, your business will suffer and become less profitable and less sustainable in the long run.
Care is an unusual market as the demand is typically cyclical and the level of trust & reputation required can be very high. You are looking after people who are typically at their most vulnerable and broadly if you are great at what you do (ie care) you are most of the way there to fantastic care marketing.
When I say cyclical I mean, that most care is purchased at the time of the need, so for example with a care home, this would be when the state says the person is no longer able to live alone or their family cannot look after them any longer.
So why do you need marketing for your care business?
Simply put you’re likely already doing it in some way. Marketing is the word of mouth referral, it is the messages people send to each other on Facebook Groups, it is the commission meeting your organisation is discussed in and then it’s your online profiles, website, photos, videos, and reviews, we call this your digital shop front.
Get in Touch
For a quick response from one of our in house team members.
Call 01494 868409.
Alternatively, head onto our contact page and fill out an
online form and we will get back to you.
Tailored Campaign Strategies
We’ll create a personalised marketing plan that includes clear goals, target audience insights, and a roadmap for success.
Stunning Creative Assets
From eye-catching graphics and videos to engaging social media posts.
We deliver everything you need to help your care home stand out.
Smart Media Planning
We will ensure your message reaches the right people through the perfect mix of digital ads, social media, and other channels.
Seamless Execution
We handle the entire marketing process – from planning to launch – so you can focus on running your business.
Marketing a Care Home
This all starts with getting a good understanding of who your customers are and where they come from.
This is where we start with our potential clients, getting to know and understand your business, we will ask questions like;
– What are your goals and objectives? – Self-Funded or LA and the proportion? – What type of care can you provide?
– What CRM System do you use? – How do you currently get your clients? – What is your reputation like in the local community?
Then look at what materials you already have, offline;
Posters
Flyers
Adverts
Collaborations
Connections
And online, your digital shop front;
– Website – Google Business – Reviews – Photos & Videos – CQC Rating & Supporting Info – Food Hygiene Rating – Team Profiles – Social Media
– Your online profiles such as Carehome.co.uk, Trusted Care, Autumna and Lottie
Understanding Marketing a Care Home
Once we have a good understanding of what is currently working or not working, we can work with you to create a care marketing campaign tailored to you.
Every care organisation is unique so we would use a bespoke selection of marketing tools to create an ongoing campaign for you.
We will approach each home or service we work in a bespoke way, but here are some examples of things we will do for your care business;
Campaign Management
Digital Out of Home
Sales Consultancy & Training
Video & Photo
Online / Social Profiles
Local Events
Local Advertising
Fostering Local Connections
TV / Radio Adverts
We are happy to work with organisations either holistically or on specific services.
You may already have a great digital shop front and a good understanding of your overall strategy, but just need our help to design and commission adverts on the digital display boards outside the local Waitrose, or we can look after a whole ongoing plan to drive new customers into your care business.
Our expertise in the care sector is extensive, we have worked with hundreds of care organisations, so we deeply understand the motivating factors for your customers and we have been exposed to all different types of care types.
I personally feel I offer a unique perspective, having run my own business in the care sector for 10 years and owning another local business (my coffee shop). This has helped me develop a different way of thinking to a typical marketing agency,
So what do you need to do now?
Well, either take what I have written above and go do some of the things I have mentioned, for example, have you checked your Google Business listing? Have you got up-to-date photos and videos on your carehome.co.uk profile?
Or…
This is my preferred option, drop me a note and let’s arrange a time for a call. I can get an understanding of your care business and come up with some suggestions for how we might be able to work together.
Our Marketing a Care Home service can start from as little as £1000 per month.
Ready for action!
Testimonials
What Our Clients
Think About Our Care Home Marketing Services
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