As the new year rolls over, Five on a Bike is getting ready for the changes ahead. This means a new website, new branding, and a closer understanding of the message we want to send out to the world: be brave with video. 

In 2020, good video will no longer do the trick. To get your audience’s attention you need to be different… Like, really different. You can’t be afraid to surprise, amaze, and provoke, and we’re ready to put ourselves in the hot seat and be brave with every project.

Being brave is standing up in front of the camera, even though it feels alien and uncomfortable. Being brave is pushing a marketing strategy to a new limit, knowing that it’ll either soar or fall flat. Being brave is changing the way an event looks, even though it’s been the same for the last 5 years. Being brave is exploring TV advertising as a new marketing option. Being brave is creating a piece of content that isn’t designed to please everyone, but will really speak to a special demographic.

We’re on a mission to inject bravery into every project we touch. Whether that’s supporting a nervous interviewee to be brave on camera, or exploring new creative outlooks to bring a marketing campaign video to the next level. We think that all elements of video production could use a little bravery every now and then, and we’re excited to bring this new ethos to the creative world in 2020!

Over 2019, we were exploring a lot of our marketing methods, and eventually we settled on the idea that Google Ads was our most successful investment, so we really wanted to push all of our efforts into it. However, after a while we started to feel like we’d hit the ceiling with our levels of expertise, and in August, we decided that we needed an expert to help us with the next stage of our strategy. 

After a good couple of weeks of messages, calls, and meetings with Ads experts from across the globe, we had a revelation. Firstly, every expert gave the same remark about how well our Ads were set up (result!). Secondly, everyone came to exactly the same conclusion. Our Ads were not the problem. It was our website. We heard the same thing (or thereabouts) in every conversation we had…

So, welcome to our new website! We hope it’s warmer, clearer, more exciting, and has a bit more soul. Do have a look around and we’d love to know what you think.

And finally, if you’re wondering how you could be braver with your Marketing, Events, Internal Comms, Animation, or TV Adverts, get in touch using the contact form at the bottom of the page and we’d love to explore your next strategy with you!