Case Study: Bluecrest Wellness

Video Production to Showcase the Advanced Menopause Profile

Bluecrest Wellness wanted to shine a light on a critical health journey that is often misunderstood and under-supported: the menopause. Their new Advanced Menopause Profile helps women understand their hormone levels, connect their symptoms, and make informed lifestyle or medical choices.

To share this story in a powerful, authentic way, Bluecrest commissioned Five on a Bike to produce:

  • 7 long-form videos capturing full storytelling and in-depth insight

  • 45 short social videos optimised for LinkedIn, Instagram, and other platforms

  • Testimonial-led storytelling highlighting the value of preventative health

Sector: Preventative Health & Wellbeing

Objectives:

Bluecrest wanted to:

  • Raise awareness of menopause and its impact on women’s lives and work

  • Showcase the Advanced Menopause Profile through real customer journeys

  • Use authentic storytelling to build trust with their audience

  • Create engaging video content suitable for web, events, and social media

Our Approach

1. Pre-Production Planning

We worked closely with Bluecrest to identify the key themes their audience cared most about:

  • The hidden challenges of menopause symptoms

  • How the Advanced Menopause Profile brings clarity and reassurance

  • The wider value of preventative health for individuals and employers

2. Filming the Story

We filmed in-depth interviews with multiple customers, capturing their personal journeys, challenges, and triumphs after engaging with Bluecrest’s services.

3. Evolving Deliverables

Originally, the project was planned to deliver:

  • 7 short-form videos of approximately 3 minutes each

  • 15 social videos optimised for short social engagement

During production, it became clear that longer-form content would better showcase the depth of Bluecrest’s offerings and the customer experience.

We adapted by producing:

  • 7 long-form videos providing detailed storytelling and expert insight

  • 45 social videos optimised for short-form engagement

This change ensured the project fully communicated the value of Bluecrest’s services while providing a larger library of content for social media, web, and presentations.

4. Editing & Post-Production

We crafted polished videos with:

We crafted polished videos with:

  • A warm, empathetic tone reflecting the customers’ journeys

  • Strong visual branding aligned with Bluecrest’s preventative health positioning

Authentic Voices from the Day

The videos centred on authentic customer experiences:

“For the first three years, I didn’t even know I was going through the menopause. I had anxiety, poor sleep, brain fog — but no answers.”

“The Advanced Menopause Profile confirmed my estrogen and progesterone were low — and gave me huge confidence.”

“Knowledge was key. With the test results, I felt reassured and in control.”

Results

  • Extensive Content Library: 7 long-form videos and 45 social videos capturing multiple customer journeys.

  • Authentic Storytelling: Real voices and experiences created strong emotional connections.

  •  Brand Credibility: Reinforced Bluecrest’s leadership in preventative health.

  • Multi-Platform Ready: Content suitable for social media, web, events, and presentations.

  •  Comprehensive Marketing Assets: Long-form videos fully showcase Bluecrest’s services while short-form edits maximise reach and engagement.

Conclusion

By combining thoughtful event photography with a compelling highlights video, Five on a Bike helped the Home Care Association preserve and promote the collective energy and insight of their flagship event.

Ready to showcase your organisation’s story?
Contact us to learn how professional photography and video can help you engage your audience and elevate your message.