With the recent release of the ‘Vine 2.0’ platform, Byte, and the continuous rise of TikTok, we’re expecting to see a steady increase in video-oriented platforms coming to light in this decade. It’s becoming ever-easier to create and upload videos on all social platforms, and apps like Byte and TikTok are putting this at the forefront.

Now, we know TikTok may seem like it’s just a platform for 14-year-olds to show off their dancing and singing, but with such a large audience of both younger and older consumers, it’s is not one to write off too quickly when you’re thinking about video marketing for your business.

Gone are the days where YouTube is exclusively a place for music videos and cats. Nowadays you can take an advanced training course in pretty much anything for free on YouTube. More and more experts are using platforms like this to impart wisdom and offer advice and training in their fields, and more corporate sectors are turning towards these platforms as legitimate (and free) resources to upskill their employees.

We’re expecting an uprise in mass-production and commoditisation of video production in 2020. We noticed a few platforms cropping up around 2019 which offered mass production of video content for half the price of traditional video production.

These platforms are great for getting multiple pieces of short content for socials etc., however beware of impacts that mass-production may have on the quality of your content!

Most social platforms nowadays have the functionality to live stream to an audience directly from the app. In 2020, we’re expecting more people to make the most of this functionality, for both personal and promotional benefits. We are most excited to see the growth of LinkedIn Live as it begins to become more and more accessible across the platform.

To demonstrate the power of live streaming, the Five on a Bike team conducted a 24-hour live stream for charity in December 2019. We raised over £1,000 for Hearing Dogs For Deaf People and amazingly managed to stay awake and live for an entire 24 hours! You can watch the highlights of our live stream below.

5G has brought about some mixed feelings for many people. At Five on a Bike, we believe it’s going to open the doors to a lot of very exciting opportunities with video. Say, for example, you are looking to publish a video advertising campaign to the specific location of a football stadium during a football game. You’re promoting your sportswear e-commerce website or a new betting app. Until now, this kind of campaign wouldn’t be worth it. This is because most people’s smartphones struggle to uphold any internet connection in densely populated areas like stadiums. Let alone to gain enough bandwidth to stream videos. However, the introduction of 5G will make video streaming much faster and much easier, making targeted campaigns like this really worth it.

Have you noticed the vertical adverts cropping up on pre-roll YouTube recently? We’re expecting to see an array of different aspect ratios being used across online platforms in 2020. We know that it’s becoming easier and more accessible to view videos on smartphones. Therefore video production companies and social platforms are going to start having to adapt to vertical videos as well as the usual 16:9 horizontal standard that we’re used to.

If you can ensure your content is really interesting, there’s a rise in comsumers’ willingness to watching longer videos on their social media platforms. You can see this across the board from corporate videos, training and development online, and personal videos. For example, the rise in gaming and e-sports has normalised multi-hour long playthroughs on video sharing platforms. Plus, well-known YouTubers like Shane Dawson are releasing docu-series’ with multiple hour-long episodes.

The requirement for subtitles on your social videos is not a new thing, but it is gradually being recognised more and more as an absolute necessity for any videos online. On social platforms especially, consumers want to be able to watch and understand videos without having to blare the sound out of their devices.

However, people watching videos without sound doesn’t just mean that you need to be stringent on your subtitling. You also need to consider the emotion and expression of the message that you are trying to get across in your videos. If the message isn’t received the same when the video is played without sound, you need to start making different choices in your presentation. This means relying less on audio features such as background music.

The power of video in advertising is no secret, and we’re expecting to see an uprise in video being used in corporate marketing campaigns. We can see that video in pay-per-click advertising is already really popular on platforms like Facebook and Instagram. However, we’re noticing a gradual increase in businesses realising the power of Google Ads and Bing Ads campaigns that use video.

Can you think of any trends that we’re missing? Tweet, post, or message us on Twitter, Instagram or Facebook @fiveonabike and let us know!