In the digital age, video marketing has become an integral part of any successful marketing strategy. Animated videos offer a distinct advantage over filmed videos. They have the unique ability to engage, educate, and entertain audiences in a visually appealing and emotionally resonant manner. In this article, we will explore the reasons why animated videos are better than filmed videos for marketing and internal communications.

1. Simplifying Complex Concepts

One of the primary advantages of animated videos is their ability to simplify complex concepts. There are often intricate processes, detailed explanations, or abstract ideas that need to be communicated effectively. Animated videos can break down these complex ideas into easily understandable visual representations using engaging animations, characters, and stories. By simplifying the information, animated videos can effectively convey value and benefits, helping audiences make informed decisions.

2. Overcoming Language and Cultural Barriers in Marketing and Training Videos

Organisations often serve and employ diverse communities with varying languages and cultural backgrounds. Animated videos can transcend language barriers by using visual storytelling as the primary means of communication. By relying less on spoken words and more on universally understandable visuals, animated videos can effectively convey messages to a broad audience, regardless of their cultural background. This makes them invaluable for both marketing and internal training, ensuring that language or cultural differences do not hinder the understanding and accessibility of vital information.

3. Flexibility and Creativity

Animated videos offer a wide range of creative possibilities. They can bring abstract ideas to life, visualise intangible concepts, and depict scenarios that are otherwise challenging to capture on film. The flexibility of animated videos allows for the portrayal of diverse scenarios, including illustrating processes or measures that might be otherwise difficult to show on film and demonstrating the benefits of specific approaches. The creative freedom offered by animated videos enables marketers to captivate audiences and leave a lasting impression, without encountering any moral or logistical difficulties that may be faced with regular filming.

4. Long-Term Cost Efficiency

Producing filmed videos can be fantastic in the short term but may lose life and impact as those featured in the video change roles or leave an organisation. Therefore, animated videos can be more cost-effective in the long run. Once the initial investment is made in designing and creating the animation assets, they can be used repeatedly without incurring as much additional cost as would be required for additional filming. Animated videos also have a longer lifespan since they are not bound by changes in people’s appearances, roles, or other time-sensitive factors. This cost efficiency makes animated videos a viable marketing tool for organisations with limited budgets and long-term marketing goals.

Conclusion

Animated videos can offer distinct advantages over filmed videos for many marketing purposes. Their ability to simplify complex concepts, evoke emotions, transcend language barriers, offer creative flexibility, and provide long-term cost efficiency make them an ideal choice for engaging and educating a wide audience. By harnessing the power of animation, you can create compelling videos that resonate with your target audience, bypassing any logistical and moral constraints that may come with filming in person.

If you’d like help with any animated video production, get in touch with our friendly team.