Overview
Client: Bluecrest Wellness
Sector: Preventative Health & Wellbeing
Project: Video Production to Showcase the Advanced Menopause Profile
Bluecrest Wellness wanted to shine a light on a critical health journey that is often misunderstood and under-supported: the menopause. Their new Advanced Menopause Profile helps women understand their hormone levels, connect their symptoms, and make informed lifestyle or medical choices.
To share this story in a powerful, authentic way, Bluecrest commissioned Five on a Bike to produce:
7 long-form videos capturing full storytelling and in-depth insight
45 short social videos optimised for LinkedIn, Instagram, and other platforms
Testimonial-led storytelling highlighting the value of preventative health
Objectives
Bluecrest wanted to:
- Raise awareness of menopause and its impact on women’s lives and work
- Showcase the Advanced Menopause Profile through real customer journeys
- Use authentic storytelling to build trust with their audience
- Create engaging video content suitable for web, events, and social media
Our Approach
1. Pre-Production Planning
We worked closely with Bluecrest to identify the key themes their audience cared most about:
- The hidden challenges of menopause symptoms
- How the Advanced Menopause Profile brings clarity and reassurance
- The wider value of preventative health for individuals and employers
2. Filming the Story
We filmed in-depth interviews with multiple customers, capturing their personal journeys, challenges, and triumphs after engaging with Bluecrest’s services.
3. Evolving Deliverables
Originally, the project was planned to deliver:
- 7 short-form videos of approximately 3 minutes each
- 15 social videos optimised for short social engagement
During production, it became clear that longer-form content would better showcase the depth of Bluecrest’s offerings and the customer experience.
We adapted by producing:
- 7 long-form videos providing detailed storytelling and expert insight
- 45 social videos optimised for short-form engagement
This change ensured the project fully communicated the value of Bluecrest’s services while providing a larger library of content for social media, web, and presentations.
4. Editing & Post-Production
We crafted polished videos with:
- A warm, empathetic tone reflecting the customers’ journeys
- Strong visual branding aligned with Bluecrest’s preventative health positioning
Formats optimised for both long-form viewing and social media snippets
Real Voices from the Story
The videos centred on authentic customer experiences:
- “For the first three years, I didn’t even know I was going through the menopause. I had anxiety, poor sleep, brain fog — but no answers.”
- “The Advanced Menopause Profile confirmed my estrogen and progesterone were low — and gave me huge confidence.”
- “Knowledge was key. With the test results, I felt reassured and in control.”
Results
✅ Extensive Content Library: 7 long-form videos and 45 social videos capturing multiple customer journeys.
✅ Authentic Storytelling: Real voices and experiences created strong emotional connections.
✅ Brand Credibility: Reinforced Bluecrest’s leadership in preventative health.
✅ Multi-Platform Ready: Content suitable for social media, web, events, and presentations.
✅ Comprehensive Marketing Assets: Long-form videos fully showcase Bluecrest’s services while short-form edits maximise reach and engagement.
Conclusion
This project showed how professional video storytelling can turn a complex, sensitive health subject into an inspiring and accessible narrative. By evolving the deliverables from 3-minute videos and 15 social clips to 7 long-form videos and 45 social videos, Five on a Bike helped Bluecrest Wellness highlight the personal and organisational importance of preventative health.
📩 Want to bring your story of impact to life? Contact Five on a Bike to discover how our videos can help you connect with audiences and build trust in your brand.
