Objectives

Bluecrest wanted to:

• Raise awareness of menopause and its impact on women’s lives and work
  
  
• Showcase the Advanced Menopause Profile through real customer journeys
  
  
• Use authentic storytelling to build trust with their audience
  
  
• Create engaging video content suitable for web, events, and social media
  
  

Our Approach

1. Pre-Production Planning

We worked closely with Bluecrest to identify the key themes their audience cared most about:

• The hidden challenges of menopause symptoms
  
  
• How the Advanced Menopause Profile brings clarity and reassurance
  
  
• The wider value of preventative health for individuals and employers
  
  

2. Filming the Story

We filmed in-depth interviews with multiple customers, capturing their personal journeys, challenges, and triumphs after engaging with Bluecrest’s services.

3. Evolving Deliverables

Originally, the project was planned to deliver:

• 7 short-form videos of approximately 3 minutes each
  
  
• 15 social videos optimised for short social engagement
  
  

During production, it became clear that longer-form content would better showcase the depth of Bluecrest’s offerings and the customer experience.

We adapted by producing:

• 7 long-form videos providing detailed storytelling and expert insight
  
  
• 45 social videos optimised for short-form engagement
  
  

This change ensured the project fully communicated the value of Bluecrest’s services while providing a larger library of content for social media, web, and presentations.

4. Editing & Post-Production

We crafted polished videos with:

• A warm, empathetic tone reflecting the customers’ journeys
  
  
• Strong visual branding aligned with Bluecrest’s preventative health positioning
  
  

Formats optimised for both long-form viewing and social media snippets

Objectives

Linet wanted to:

• Demonstrate how the partnership began and evolved during COVID-19

   

• Showcase the scale and reliability of their total bed management service

   

• Share authentic testimonials from NHS staff

   

Build credibility with other NHS Trusts by highlighting proven results

Our Approach

1. Pre-Production Planning
   We collaborated with Linet and Barts Health to identify key themes:

• Rapid mobilisation during the pandemic
  
  
• 24/7, 365-day service across four hospitals
  
  
• The range of specialist beds and equipment provided
  
  
• The positive impact on staff and patient care
  
  

2. Filming on Location
   Our team filmed over two days across multiple sites, capturing:

• Interviews with Clinical Nurse Advisors, NHS Moving and Handling Leads, and Linet managers
  
  
• Footage of equipment installation, decontamination, and servicing
  
  
• Real-world examples of how Linet’s teams respond to urgent needs
  
  

3. Editing and Post-Production
   We crafted four polished videos, each blending authentic testimonials with supporting visuals that showed Linet’s professionalism and empathy.

Objectives

The Home Care Association wanted to:

Document the event professionally for press releases, annual reports, and future promotions.
Showcase authentic experiences and reflections from attendees and speakers.
Create a highlights video that captured the atmosphere, diversity of perspectives, and optimism within the sector.

Our Approach

Pre-Event Planning

Our team collaborated closely with the organisers to develop a schedule that prioritised:

• Keynote addresses and panel discussions
  
• Candid interactions among delegates
  
• Exhibition stands and networking spaces
  
• Interviews with attendees reflecting on their experiences
  
  

On the Day
We worked discreetly throughout the conference to ensure our presence was unobtrusive while capturing powerful moments.

Photography Highlights Included:

• Speakers sharing insights on the challenges and opportunities facing home care
  
• Delegates engaged in constructive conversation
  
• Award presentations recognising outstanding contributions
  
• Informal networking and moments of connection
  
  

Video Production:
Our videographer recorded interviews and atmosphere shots to create a dynamic 3-minute highlights video.

Photography That Tells Your Story

Our experienced photographers understand the unique sensitivities of working in care environments. We work carefully and respectfully to create imagery that highlights:

• Friendly, Professional Teams
  High-quality staff portraits that introduce the caring people behind your services and help families feel reassured about who will be providing care.

• Comfortable Environments
  Welcoming photos of your facilities, showing clean, homely spaces that reflect safety and dignity.

• Meaningful Interactions
  Genuine, natural moments, staff supporting residents, activities that enrich daily life, and smiles that show your commitment to compassionate care.

• Community and Events
  Coverage of special occasions, partnerships, and celebrations that demonstrate your positive impact.

• Marketing-Ready Content
  Consistent, polished images ideal for websites, brochures, recruitment campaigns, and social media.

We pay close attention to lighting, composition, and detail, ensuring every image reinforces your brand’s professionalism and warmth.

 So now Barbara goes and looks Oaktree house up online. This is where your digital shop front comes into play. Making sure that all the elements of your care home online look fantastic is really important. As a company who spent many years making video content for care homes we believe video is one of the strongest ways to make your online presence stand out and to explain who you are as an organisation and what you do.