LinkedIn is a powerful platform which, when used in the right way, can make your brand connect with its audience in much broader and more exciting ways. ‘Top-tips’ videos are a great example of how simple, informative videos can encourage a consumer to invest more attention and trust in a company.
Here, we have an example of where Five on a Bike created a handful of ‘top-tips’ videos for a local company, which resulted in some big views and, therefore, a big impact on their brand.
In 2018, Chandler Garvey, a group of leading commercial property consultants in the Thames Valley, were looking for a series of videos from Five on a Bike to promote brand awareness through their LinkedIn page. With this brief, Five on a Bike created a series of six, 30-60 second videos for Chandler Garvey. Some pieces were shot with people speaking directly to the camera, and some shot as interviews. It was important that we captured the speaker addressing their audience, as this left the viewer more likely to take in and trust the information that was being given.