Objectives

 

Bluecrest wanted to:

 

• Raise awareness of menopause and its impact on women’s lives and work
  
  
• Showcase the Advanced Menopause Profile through real customer journeys
  
  
• Use authentic storytelling to build trust with their audience
  
  
• Create engaging video content suitable for web, events, and social media
  
  

Our Approach

 

1. Pre-Production Planning

 

We worked closely with Bluecrest to identify the key themes their audience cared most about:

 

• The hidden challenges of menopause symptoms
  
  
• How the Advanced Menopause Profile brings clarity and reassurance
  
  
• The wider value of preventative health for individuals and employers
  
  

2. Filming the Story

 

We filmed in-depth interviews with multiple customers, capturing their personal journeys, challenges, and triumphs after engaging with Bluecrest’s services.

 

3. Evolving Deliverables

 

Originally, the project was planned to deliver:

 

• 7 short-form videos of approximately 3 minutes each
  
  
• 15 social videos optimised for short social engagement
  
  

During production, it became clear that longer-form content would better showcase the depth of Bluecrest’s offerings and the customer experience.

 

We adapted by producing:

 

• 7 long-form videos providing detailed storytelling and expert insight
  
  
• 45 social videos optimised for short-form engagement
  
  

This change ensured the project fully communicated the value of Bluecrest’s services while providing a larger library of content for social media, web, and presentations.

 

4. Editing & Post-Production

 

We crafted polished videos with:

 

• A warm, empathetic tone reflecting the customers’ journeys
  
  
• Strong visual branding aligned with Bluecrest’s preventative health positioning
  
  

Formats optimised for both long-form viewing and social media snippets