Artificial intelligence (AI) is one of the most up and coming technological developments in the world today and at Five on a Bike, we are particularly excited to see what is coming next with AI in video production.
In 2016, IBM created the first ever AI generated movie trailer, and since then, we are seeing a rise in AI’s involvement in all technologies. From face recognition to speech synthesis, soon there’ll be nothing that AI can’t learn…
We are always asking ourselves how we can make video production quicker, easier, and cheaper to produce for our clients, whilst never jeopardising the quality and creativity of the product. AI is definitely something that is allowing the former things to happen, however, many people are still cautious as to whether creativity will ever be able to be replicated by AI to a human standard.
AI video production products are cropping up all over! We’re fascinated by online generators such as Raw Shorts’ AI Video Maker, which uses artificial intelligence to build a professional video from written text and blog posts.
If you haven’t seen it already, we also used an AI bot to generate descriptions for each of our team members on our About Us page. The results were all really funny and the team came to the conclusion that they were accurate enough to make it to the website!
Meanwhile, AI is being used in every sector, not just technology and entertainment. For example, Microsoft’s AI department are attempting to improve the world by injecting artificial intelligence into all things. From farming to retail.
‘The Yield‘ is a project which is using Microsoft AI to improve farming processes, by tracking environmental changes which affect crop yields. Their technologies are learning when best to plant, water, and harvest crops, whilst also identifying weeds and other variables which may affect the food production. Is AI the missing piece to eradicating world hunger? Maybe.
As we’ve said, as AI adopts more of a presence in the video production world, we do wonder where it’s abilities are going to reach a limit that only the human brain can overcome. In our opinion… we think that some of the creativity and out-of-the-box ideas that come with being a video producer can only really come from the human brain.
Not to mention, humans often adopt an instinct to try and reject technology like artificial intelligence. Thanks to things like Sci-Fi films and television programmes, this generation has learned to have a somewhat irrational fear of robots taking over the world, stealing everyone’s jobs and replicating human relationships a little too closely (thanks for that, Black Mirror)…
“The tricky part about defining AI is that it has a strong bias towards novelty. If a particular feat has been programmed and achieved, it’s seen as less intelligent. It becomes an expected function of the software. This leads to an innate drive to push boundaries when it comes to AI.”
– Courtney Purchon – Sprout Video
Artificial intelligence may well be the answer to many problems, and AI in video production is undoubtedly going to change the industry completely. However, with great power comes the ability to make great mistakes.
If you fancy a giggle… Here are a couple of examples where AI has gone embarrassingly wrong:
Overall, AI in video production is accelerating quickly, and we don’t see it stopping any time soon. We predict that those who don’t embrace AI will get left behind.
This is why the team at Five on a Bike is already in the process of developing ways to bring AI into our production process. So, watch this space for more video production AI news…
If you’re still interested and like to have a chat about how AI is working in video production, or just how video production can be used in your business, click the button below to get in touch with the team!