Everyone knows that getting your customers to leave a testimonial is Marketing 101. However, we live in a generation where attention spans are limited and it’s taking bigger and better things to grasp an audience’s attention. We have moved into a time where written testimonials and case studies are less likely to be read and where videos are accessible on every single platform…
If you’re looking to show off your business in the best possible way, one of the best things you can do is create video testimonials and case studies. People are curious, they want to see what your business does and why people think it’s amazing, they don’t really want to read about it.
There is a range of ways to capture engaging and exciting case studies or testimonials from your clients. You don’t have to film a one-to-one interview, but it is one of the best ways to get an emotive, honest message across.
If your client is unsure about the idea, you could pitch it as a fun way to add value to their product. If you are offering a service, sweeten the deal by offering to create a video of what you did for them.
A great example where Five on a Bike did exactly this, is in our project with VIA. Five on a Bike produced a video deliverable for TeachFirst on this project, giving them an awesome piece of content whilst ending up with a great case study of what was happening during the shoot.
Our case study video with VIA
If you’re pushed for time or your clients don’t like the idea of being on camera, motion graphic animations can be a great way to explain a story without having to use person-to-camera interviews. These are especially strong on social media platforms and the content can be reworked to fit a lot of purposes. We recommend that you opt for a 20-second video for social media, 1-minute video for your website, and 2-minute video for presentations, proposals and sales pitches.
Sunrise Senior Living worked with Five on a Bike to create a series of emotive case study videos to promote spaces in their residences. By interviewing real residents, and therefore real consumers of their product, they were able to show what life at Sunrise was really like and give an honest testimonial to their prospective residences.