Did you know that businesses who use video in their marketing strategy grow company revenue 49% faster each year than companies who don’t?*
If you’ve never used video on your website, social media platforms, or in your sales strategies, ‘About Us’ videos are a fantastic place to start. You want the world to see your company the way you see it and you want your customers to love your product as much as you do. A written ‘About Us’ page on a website will just never do the trick and your individual bios on Facebook, LinkedIn and Twitter were probably written years ago and may never get read. A good ‘About Us’ video is a powerful tool which can be used throughout your marketing strategy, from your website to social platforms, sent to prospective clients, used in sales pitches and everything in between.
When you choose Five on a Bike to create an incredible, high-quality ‘About Us’ video for your business, we will help you to put it to work – generating as much value as possible.
Firstly, let’s create some initial excitement around the content. Placing your ‘About Us’ video on your website will generate more engagement with your brand and, in turn, really boost your leads. Then, in order to take it to the next level, we encourage you to get your social platforms involved. We love to make additional, shorter videos to use on social media. These are small videos which can usually be produced by reworking the existing content which we shot for your ‘About Us’ video!
So, whether you’d like us to go the extra mile and tailor-make some social media videos, or just to use the existing ‘About Us’ video, make sure you post across your social platforms and encourage your connections to like, comment on and share it as much as possible.
Don’t forget to tag your team in each post! Communicate with everyone around you as much as you can about the new addition to your page and generate as much of a buzz as possible.
Finally, when your ‘About Us’ video is out in the world, it becomes your most useful reusable tool! You can reshare it across social platforms, use it in sales pitches, presentations, proposals, and during events. This video will show-off your brand your way, and encourage your audience to see exactly why you’re the company for them.
If you’d like to boost your brand with a high quality ‘About Us’ video, click here!
* Source: Small Business Trends