The event went amazingly!
Months of planning, one or two crazy days and it’s done.
Your boss is smiling! Your boss’s boss is smiling!
The attendees are raving about what a great day it was, your speakers gave great talks and even the catering was spot on. Oh, and you also filmed it….
You commissioned a crew probably last minute (unless you’re really organized, if so then you can stop reading and give us a call to book us for your next event!) and now you have all this great video content and want to use it to its maximum effect.
From a typical event, where you have captured general views of the day, interviews with delegates, interviews with exhibitors, interviews with everyone!?!, all of the speakers, time lapses and maybe even product demos, we tend to churn out the age-old highlight reel….
Have a look at our Event Filming Page HERE
The question is, what’s the value and is your reel any good?
They do have a place in the range of content one can extract from an event, however, they tend to be very general and a bit fluffy. Here are a few tips to extract the best value:
1 – Get to the valuable stuff, RIGHT AWAY – If one of your speakers revealed a great new piece of tech or has some really interesting view on the future of your industry, let’s hear that first, it’s best not to start with people arriving and drinking tea 🙂
This example below shows how getting directly to the point can hold the audience’s attention longer.
2 – Make it quick – How about tomorrow… make sure the production company you commissioned knows when you want it. Five on a Bike have before turned around content from events, while the event is still happening, so a slick polished edit is possible in less than 48 hours. Also the shorter the better, if you can say everything you need to in 30 second then do it. In the example above it was important for the client that we included all the speakers, hence 3 minute length.
3 – Give people some instruction – One of the best ways to use video content is to suggest an action. People who watch a video all the way through will be invested and will click through to a website, take up an offer or engage with your brand. Think about what value the videos brings and what the action is.
Speakers Videos – Long form? Short form? Cutting room floor….
Well, that’s normally what happens, The amount of times we have filmed hours and hours of great content which just sits on a hard drive deeply saddens me :-/. People may have paid a significant amount of money to come and see the speakers at your event, so let’s remind them and show others how great they were. To compress an hour-long presentation into a 2-3 mins highlights (with a link to the full version) is a great tool of use on social media and websites. Take a typical interesting presentation, I bet you lunch at the Savoy I could come up with 8 different ways you could use it on social media….
All of the other pieces of content could be great stand-alone pieces targeted at a specific audience.
Soundbites – Imagine being able to send a prospective client a 1 min cut of a collection of soundbites with them included.
Timelapse – Looks cool, works great to grab people’s attention online, in emails etc.
Exhibitors Testimonials – Great as a sales tool for your next event
Product Demos – An event is never the ideal place to do these, however, it’s normally the place when all the right people are in the right place with the right things! Take advantage, but bring in a sound operator as part of the crew.
We recently filmed a staff awards day for a chain of hair salons. We made 17 pieces of content for them from one day!
See the video here: