Motion graphics animation is an incredible, variable style of content which can make a big impact on an audience…
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So… Why Motion Graphics?
One of the best things about motion graphics animation is that it can be used over a wide range of videos. There is no limit to where we can take motion graphics, whether it’s an entirely animated video or a piece of filming with graphics being used to support the content.
Motion graphics animations are extremely engaging. They present something visually pleasing and fun to the audience and, when it comes to marketing, we tend to see very good feedback and response rates from videos containing motion graphics.
Even in videos which aren’t entirely consisting of motion graphics animation, we tend to find that if we overlay kinetic text onto a regular video, such as in the project we did with VIA (click here to see the video!), we get an incredible result in terms of engagement and retention.
Motion graphics are a very memorable form of video production. We love that we can create something that’s never been seen before and capture the essence of a company in the brightest, most exciting way. When we create a motion graphics animation, we can tailor it perfectly to a specific audience in order to make it as exciting and memorable as possible. Not only this but, we can create something that people have never seen before. If you have used video in your marketing strategy before and are looking for something to stray away from the regular old person-to-camera or on-location footage, consider motion graphics animation!
A great part of motion graphics animation is that it can be entirely tailored to you. Videos containing person-to-camera interviews and filming on-location may often rely on one or two takes or can be interrupted and altered on the day… Motion graphics can be made to fit the brief exactly and can be drafted and redrafted as much as necessary.
Sometimes videos can lose relevancy. A great person-to-camera interview with one of your employees may lose its touch when that employee chooses to leave, or a panorama of your location may not apply when you move or renovate. This is why motion graphics animation is a great option if you’re looking for a video with longevity and a style that will fit your business for years to come.
Motion graphics can be a great, cost-effective option for certain kinds of business. For example, a company who works nationally (or even globally), such as a postal company, who want a video to show off what they do, may struggle with having to film on location all over the place. Situations like this are perfectly suited to motion graphics. Here, we can capture exactly what they do and where they go, without the struggle of traveling to a hundred different locations.
*In many cases, motion graphics animation can be the most beneficial style of video content for a business. However, it is a common preconception that it is always the ‘easy’, ‘cheaper’ option. At Five on a Bike, we pride ourselves on our honesty and integrity, so you can rest assured that we will work with you from start to finish to really establish which style of video will be the best option for your business.
If you are thinking of adding motion graphics animation, or any kind of video, into your marketing strategy, click here!