Care Home Marketing Archives - Five on a Bike

Caring Conversations @ The Care Show Birmingham – Oct 8th & 9th 2025 – Sponsored by Cornerstone Care Solutions

York Woodford-Smith — Mon, 18 Aug 2025 13:37:02 +0000

Care Show Birmingham NEC - 8th & 9th October 2025

Sponsered by Cornerstone Care Solutions

We’re bringing Caring Conversations to Birmingham next!

After the energy and success of London, we can’t wait to see what conversations unfold at the NEC. We’ll be back with our live-streaming setup, camera-ready to host thought leaders, care workers, suppliers, and anyone with a view on how we can shape a better care future.

We are proud to welcome Cornerstone Care Solutions as the sponsor of Caring Conversations.

Every good conversation needs a great supporter — and that’s where Cornerstone Care Solutions step in! These guys are like the superheroes of the care world: swooping in with experience, energy, and the know-how to help care homes shine.

From untangling tricky CQC bits to boosting everyday standards, they’ve spent over a decade helping homes turn challenges into real success stories. The best part? They do it with a smile, a friendly approach, and a genuine love for making care better.

We’re over the moon to have Cornerstone as the sponsor of Caring Conversations. With them by our side, we know the chat will be inspiring, supportive, and full of heart.

Book a slot for Caring Conversations below

Highlights from London 2025

Caring Conversations is now a staple of Care Shows

Caring Conversations has become a staple of Care Shows. We have created live streams and literally hundreds of videos

capturing the most inspiring voices from across the care sector. From CEOs and innovators to front-line carers and campaigners, we spoke to the people who shape and support the industry every day.

At Care Show London 2025, we took things to the next level.

What Did We Do at Care Show London?

We brought our Caring Conversations live studio right to the heart of the exhibition. Over two packed days (30th April – 1st May), we filmed more than 35 live interviews, streamed everything to YouTube in real time, and helped showcase some of the most exciting ideas in care.

We spoke to sector leaders, business owners, care home managers, campaigners, technology providers, and frontline workers. We covered everything from CQC reforms and staff wellbeing to financial sustainability and the future of social care.

The conversations were authentic, unscripted, and full of passion, providing not only amazing content for our guests to use on their own platforms but also a shared insight into the challenges and breakthroughs happening in the care world right now.

Our stand, F10, became a buzzing hub of activity and conversation throughout the event, and we loved every minute of it.

What is Caring Conversations?

Caring Conversations is a live streaming studio built into the Care Show floor, offering a chance for anyone working in or with the care sector to jump in front of the camera and share their thoughts on topics within care, in London 2025 we discussed;

Quality, Compliance & Regulation
Workforce, Development & Wellbeing
Funding
Business Management & Sustainability
Catering, Hydration & Nutrition

To take part all you need is passion and perspective.

Why Take Part?

There were loads of benefits for participants:

It was a fun and energising experience
The video content became powerful marketing and personal branding material
It was a chance to be part of something visible and influential
It helped break down barriers between people and roles in the sector
And yes—Lindor chocolates were involved*

What Happened to the Content?

Every conversation was live-streamed on YouTube, instantly available to watch and share. Since the show, we’ve been working closely with Care Show to release short clips, highlights, and feature pieces across social media, helping to amplify your voices and messages over the following six months.

If you joined us in London, your content is ready to download. Visit the Dropbox folder and look under Day 1 or Day 2 for your name. If you run into any issues, just email york@fiveonabike.com.

Thanks

York, Alex, Harper, Ben & Jack

The Five on a Bike Team

*Lindor Chocolate was available with or without interview.

Videos from past shows

The post Caring Conversations @ The Care Show Birmingham – Oct 8th & 9th 2025 – Sponsored by Cornerstone Care Solutions appeared first on Five on a Bike.

Navigating the Changing Landscape of Social Care: A Conversation with Adam Hutchison

Ben Wooding — Wed, 13 Aug 2025 11:16:17 +0000

Facing the Reality: The True Cost of Care

In a recent visit to the Caring Conversation Studio, Adam Hutchison, CEO of Belmont Healthcare, addressed one of the sector’s most common challenges: the shock families experience when faced with the cost of care. Often sought during a crisis, residential care can come as a financial surprise, with families asking, “How much?” often at the worst possible time.

“Home First”: A Better Care Journey

Belmont Healthcare has taken a progressive stance with a “home first” approach, supporting individuals in their own homes through domiciliary care services before considering residential care. This model gives families more control and awareness, changing the psychology of the decision-making process and easing people into the idea of long-term care.

Local Authority Funding: Not Always a Compromise

Contrary to the perception that publicly funded care means low margins, Adam explains that high-acuity care allows providers like Belmont to command fees on par with private payers. With around 75% of Belmont’s revenue coming from local authorities and NHS contracts, Adam describes these partnerships as both financially viable and strategically sound.

Fewer Customers, Stronger Contracts

From a business management perspective, working closely with local authorities offers significant benefits. Instead of negotiating with hundreds of families, Belmont can work with a single customer like Kent County Council to secure placements for hundreds of residents. “It’s almost like a block booking,” Adam says, highlighting the operational efficiency this model offers.

Supporting Managers in Commercial Realities

While this model streamlines funding, it adds complexity to the role of care home managers. They’re not only responsible for care delivery but are increasingly expected to act as sales and marketing professionals. Belmont is addressing this by investing in training and support to help managers respond to leads and represent their services effectively.

The Hidden Value of Community in Care Homes

Beyond financials, Adam passionately spoke about the emotional and social value of care homes, particularly in combatting loneliness. Referencing a TED talk by Johann Hari, he stressed that community and relationships are more essential to wellbeing than even health or wealth. “People forget the social isolation piece,” he adds, emphasizing that care homes offer more than just physical care, they offer connection.

Localised Design That Feels Like Home

Belmont’s commitment to community extends to its physical environments. Partnering with local designers, the company creates familiar and comforting spaces tailored to each location. For example, one home in Kent features a beach hut-themed lounge that reflects its seafront setting making it feel more like home than an institution.

A Forward-Thinking Model for a Complex Sector

With seven care homes and more on the way, Belmont Healthcare is proving that thoughtful, adaptive leadership can create a sustainable and compassionate model for care. Adam Hutchison’s approach blends financial realism with human-centered care, offering a blueprint for how the sector can thrive despite ongoing challenges.

About Caring Conversations

Caring Conversations is a collaborative series created in partnership with The Care Show and produced by Five on a Bike. Designed to spotlight the voices shaping social care, the series features candid interviews and conversations with care providers, sector leaders, suppliers, and decision-makers across the industry.

Whether you’re a manager, innovator, front-line caregiver, or supplier, Caring Conversations offers a platform to share insights, spark ideas, and connect with the wider care community.

Interested in joining the conversation or sharing your perspective? We’d love to hear from you.

Presented by The Care Show | Produced by Five on a Bike

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How Care Homes Can Attract More Private-Paying Clients: Insights from Springup PR

Ben Wooding — Tue, 22 Jul 2025 14:24:39 +0000

In a sector as personal as social care, trust is everything. And trust is built through stories, clarity, and consistency. Whether you’re a boutique provider or an established operator looking to boost private-pay enquiries, Spring Up PR’s advice is simple: invest in the long game.

At the heart of the care sector, change is constant. Speaking live from the Care Show in London, Adam James, founder of Springup PR, offered valuable insights on how care homes can thrive in a market increasingly geared towards private-paying clients.

Traditionally, private-pay beds have been the domain of larger, luxury care providers. But that’s shifting. More and more smaller and mid-sized operators are recognising the potential and moving into this space. According to Adam, the transition isn’t just about offering a plush environment, it’s about clear messaging, smart marketing, and building long-term visibility.

Springup PR specialises in helping care homes increase occupancy, particularly by targeting private-paying families. “We help care homes get more enquiries in order to increase occupancy faster… And we do that via PR and marketing,” Adam explained.

But how can care homes make this shift effectively?

1. Nail Your Messaging

The first step, according to Adam, is making sure your messaging resonates with your target audience, typically adult children looking for care for their parents. “They’re not familiar with the sector, so everything you present… From your website to your brochures… Needs to be clear, comforting, and confidence-building,” Adam advised.

2. Focus on Local Visibility

It’s not about national media exposure. Local visibility is where the magic happens. “A well-placed story in your local press or local radio can go a long way in building trust,” Adam said. Families often look for providers within a specific geographic area, and familiarity can significantly influence their decision.

3. Leverage Testimonials and Resident Stories

Human stories are powerful tools in care marketing. Sharing real-life testimonials and resident experiences helps potential clients connect emotionally and see your service through the eyes of others. Adam recommends weaving these narratives into your website, newsletters, and social media.

4. Invest in SEO and Online Presence

Your website is often the first touchpoint. Is it easy to navigate? Is your care philosophy front and centre? Are your enquiry forms accessible? But it doesn’t stop there. Search engine optimisation (SEO) ensures your site shows up when people search for care in your area. Adam pointed out that ranking for search terms like “care home near me” or “residential care [your town]” can make a measurable difference.

5. Take a Consistent, Long-Term View

One-off campaigns rarely move the needle. Spring Up PR works with care homes on an ongoing basis to help them build and maintain visibility over time. “Marketing needs consistency,” Adam stressed. “It’s about being front-of-mind when a family needs you… Not just shouting once and disappearing.”

About Caring Conversations

Whether you’re a manager, innovator, front-line caregiver, or supplier, Caring Conversations offers a platform to share insights, spark ideas, and connect with the wider care community.

Interested in joining the conversation or sharing your perspective? We’d love to hear from you.

Presented by The Care Show | Produced by Five on a Bike

The post How Care Homes Can Attract More Private-Paying Clients: Insights from Springup PR appeared first on Five on a Bike.

Why your care business needs video right now!

York Woodford-Smith — Mon, 07 Apr 2025 11:33:54 +0000

Care Seekers and the people receiving care from you expect a certain level of transparency. They are researching you online, reading reviews, looking at your website, your social media, and trying to get a feeling for your organisation before making an enquiry.

They are probably very stressed and are being forced by circumstances into making a decision they do not want to have to make.

Video content is a key element for people when selecting care for their loved ones. Whether this be home care, care homes, or any other type of care setting, video is so important to connect with the potential clients and care seekers, explaining what you offer, and building the trust they need to make contact.

It is highly unlikely that someone will only look at one care home or home care company when researching and your competition either already has video, which means you need to catch up, or they don’t, which means you can create a competitive advantage.

Purchasing care is not a simple process, it’s highly complex and emotionally charged. The general public knows very little about care and often perceives it to be too expensive, and that the quality of the settings and/or the care will be poor at best.

Video can help educate, explain the process, showcase what facilities or levels of care you have, how they can interact with you, and why they should trust you to look after their loved one.

As a new generation of care seekers (Millennials) enter the market, who are much more likely to interact with your brand online before making contact, having your digital shop front on point is crucial.

You need to provide that weight of evidence to encourage them to enquire further. For example:

Website
Google Business
Reviews
Photos
Videos
CQC Rating & Supporting Info
Food Hygiene Rating
Team Profiles
Social Media
Open Score
Carehome.co.uk rating

Now is the the time to create video content to make your care organisation’s digital presence stand out

So how can we help?

At Five on a Bike we have dedicated ourselves to the care sector and we have filmed with hundreds of care settings all over the UK. Here are some of the brands with work:

There are several different types of videos you can make for your care home or home care company, such as:

Welcome / About Us
Meet The Team
Resident / Customers Feedback
Resident / Customers Stories
Things you do / events/activities
Our Facilities / Our Care Packages
Social media content

Whether you are part of a large group, or a single home, we would suggest thinking about each individual location in regards to that list above.

Video should be front and centre on your website, on screens inside your homes/office reception, and as part of digital campaigns such as Google Pay Per Click, SEO, social media adverts, and local digital & print adverts.

How much does it cost to create a video?

Well depending on what you need video can be low cost or higher cost. A bit of a vague response I know! When we speak to new clients we will generally say our standard projects cost on average £3500+VAT. This typically includes a day of filming with a Producer and Director, 1x 2-3 minute main video, and 3x 30-60 second social versions of that video.

Video lasts a long time and the more you make, the cheaper it becomes. This is because previously filmed footage can be reused for multiple future edits, saving on filming day costs. It also works 24/7, 365 as a way of connecting and building trust with potential clients online.

Isn’t video hard to make?

Yes, a fantastic video is not easy. However, we have been making videos for care homes and home care organisations for nearly 10 years now, so we have the process down! We will guide you through the process, holding your hand as much as you need, making sure you get the best results possible. We understand the pressures and intricacy of delivering care, and we know how important it is to keep everything running smoothly, so we make sure that the care comes first and the filming comes second.

What happens if I don’t like it?

We will keep working on your video until you are happy.

The post Why your care business needs video right now! appeared first on Five on a Bike.

UK Care Week – Positivity Project 2025

York Woodford-Smith — Thu, 27 Feb 2025 12:40:01 +0000

Sponsors Needed

The positivity project is a collaboration between UK Care Week & Five on a Bike. The care sector is often seen in a negative light and it is our mission at Five on a Bike to help change this.

Day in Day out we make content that reflects the good work the care sector does and we want to continue this work at UK Care week in 2025. Last year we filmed a series of interviews with people from the care sector telling their positive stories, but this year we want to go further.

Disrupting the Narrative

We want to take our original concept of the Positivity Project to the next level.

We want to invite people/organisations in care to submit amazing stories of positive work they have done. These will be put together into a short film, which will be premiered at UK Care Week, the audience will vote on their favourite story and then the Five on a Bike team will make a dedicated short film about this person/organisation.

We would like this film to be so impactful that we can enter it for short film awards and to other media platforms to spread the word about the good work we do.

So why do we need a sponsor?

Five on a bike is a small team of dedicated professions creating video content and as a small team it is hard for us to fit in pro-bono work like this.

So we would like a company to partner with us to help cover the cost of the production, the time, the travel and other expenses. We would also like to offer a cash prize to incentify people to submit their stories.

How much is a sponsorship package?

We are looking to generate £6000 of sponsorship, this could be via one partner or several.

Why sponsor?

This would be ideal for a supplier attending UK Care Week or a Care Home Group

We have created over 50 pieces of content from the 2024 event of key influencers in the sector telling positive stories. This content is being posted out on LinkedIn & other platforms upto the show and beyond, we will give you up to 25 pieces of video content, you can take your pick, so you can post rich media on your social platforms, promoting your involvement in the show & project. UK Care Week & Five on a Bike will also be promoting your involvement in the project though there own posts.

Here is a link to the post below – HERE

You can create a dedicated landing page on your website for us to drive traffic towards which will hold the feature film

Your logo & company name will be attached to all media created, the short films will be opened with – sponsored by… and then again at the end of the film.

The film will be featured at the show, with your sponsorship made clear & Five on a Bike will also be attending the show, where we will make a 2 x 60 second videos of your involvement with the film & at the show.

It could also be a great way to engage with new and existing customers in a non-direct way, by sending them details of how to enter and then content about the films afterwards.

If you would like to arrange a time for a conversation about this, please message me on LinkedIn or email me york@fiveonabike.com to arrange a call.

The show is on the 19th & 20th of March so time is of the essence.

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The Power of Animated Explainer Videos in Healthcare Technology

Jack Edge — Fri, 24 Jan 2025 12:13:49 +0000

In the rapidly evolving world of healthcare technology, suppliers are constantly seeking ways to communicate the value of their products and services. One highly effective method of communication that’s gained traction in recent years is the animated explainer video.

These short, visually engaging videos simplify intricate healthcare solutions, making them easier to understand for everyone from healthcare professionals to patients. But what exactly makes animated explainer videos such a compelling tool for healthcare technology suppliers? Let’s break it down.

1. Simplifying Complex Concepts

Healthcare technology can often seem overwhelming due to its technical nature. Whether you’re discussing an advanced medical device, a software platform designed to streamline patient management, or a new telemedicine solution, the jargon and technical details can make it hard for your audience to grasp the core benefits.

Animated explainer videos provide a creative solution. They break down these complex topics into bite-sized, easily digestible chunks. Using animation, you can visually demonstrate how your product works and highlight its key benefits without overwhelming the viewer.

For example, if your company provides a new electronic health record (EHR) system, an animated video can show how the system helps doctors access patient records more efficiently, improving care while saving time. Visual metaphors, dynamic illustrations, and step-by-step animations can make this process much clearer.

2. Engaging and Retaining Attention

In today’s fast-paced world, people’s attention spans are shorter than ever. Animated explainer videos are an excellent way to grab and hold that attention. With vibrant visuals, fun characters, and an easy-to-follow narrative, these videos can keep viewers engaged from start to finish.

This is particularly important in healthcare, where the audience may consist of patients, doctors, administrators, or investors—each with their own priorities. An engaging explainer video will keep them interested and make your message memorable, helping your product or service stand out in a crowded marketplace.

3. Building Trust and Credibility

Trust is paramount in the healthcare sector. Patients, healthcare providers, and other stakeholders need to feel confident that the technology they are using is safe, reliable, and effective. Animated explainer videos allow you to showcase your products in a clear, professional way that builds credibility.

Through animation, you can also add subtle touches of empathy, showing how your technology addresses real-world healthcare challenges. Whether it’s reducing waiting times for patients or improving diagnosis accuracy, demonstrating how your product enhances the patient experience can build trust in your brand.

4. Expanding Your Reach

Animated explainer videos are highly shareable across multiple platforms, from social media to email campaigns. By creating a video that is easy to share, your healthcare technology solution can reach a wider audience, including those who might not have encountered your product through traditional marketing channels.

For healthcare suppliers, this is a great way to raise awareness about new innovations and foster interest in your offerings. A well-crafted explainer video can go viral, spreading your message far and wide.

5. Optimising for SEO

A bonus of incorporating animated explainer videos into your content marketing strategy is the positive impact on SEO. Search engines love video content, and having an explainer video on your website can increase the likelihood of your site ranking higher. This, in turn, drives more traffic to your website and increases visibility among potential customers and partners.

6. Cost-Effective and Time-Saving

Compared to other forms of content, such as live-action videos or detailed written guides, animated explainer videos are often more cost-effective and quicker to produce. With animation, you don’t need to hire actors, scout locations, or deal with the logistics of shooting live video. This means faster turnaround times and lower production costs—ideal for healthcare suppliers looking to get their message out quickly and efficiently.

Conclusion

For healthcare technology suppliers, animated explainer videos provide a dynamic, cost-effective, and highly engaging way to convey the value of your products and services. By simplifying complex concepts, keeping your audience engaged, and building trust, these videos can help you connect with a wider audience and stand out in the competitive healthcare landscape.

If you haven’t already considered incorporating animated explainer videos into your marketing strategy, now is the perfect time to start. With the ability to convey your message effectively, retain attention, and enhance SEO, animated videos are an investment that will pay dividends for your brand in the long run.

The post The Power of Animated Explainer Videos in Healthcare Technology appeared first on Five on a Bike.

Our Ethos When Working in Care Settings

York Woodford-Smith — Mon, 29 Nov 2021 09:26:22 +0000

When we start to work with new clients, we like to book a pre-production call to get to know them, and what they need on the day of filming. We make sure to create a well-planned and organised day, so things can run smoothly for everyone in the home. We also like to remind team members to let their residents know that we are coming ahead of time, as seeing people come in with lots of equipment may be a little scary and intimidating. Our intention is to build a personal relationship with the client, and not just a business relationship. We care deeply about the project and the outcome, but we also care about who we are working with and how we come across. We always strive to make the day enjoyable for staff, residents, and families.

How we Stay Flexible

Staying flexible while working in care is crucial, and we always take into consideration that lots of different people have different levels of mobility, as well as working with a lot of people who are in different stages of their dementia journey. This is something we have a lot of experience with and always try to remain aware of their different needs. When we’re set up we always stay mindful and make sure they feel as comfortable as possible. Our whole team is flexible and we are always happy to change the plan to whatever the residents or clients need.

Filming Interviews

Generally, being in front of the camera is very nerve-racking, and there are lots of different techniques we use, but overall, it all comes down to being nice and friendly to whoever we are interviewing. Whether they are a professional and do it often, or starting for the first time, talking to a camera can be uncomfortable, that’s why we prepare everyone in advance, tell them who will be there, and get to know them. When starting some people get right into it and some people take it sentence by sentence. We understand that cameras and people looking at you are very intimidating, just know we are patient and our team will never pressure you or make you feel uncomfortable!

Receiving Feedback

The best feedback we receive from clients is how genuinely friendly we are, and how we help them feel relaxed when filming. Our team goes above and beyond to make sure we are considerate of the environment, always respectful, and overall make the day as enjoyable as possible, for everybody in the home. When working with residents, vulnerable people, and even nervous members of staff, we always make sure they are comfortable. Most of our clients are amazed we are not intimidating people, in a highly sprung video production, wanting the best content. Our team is a group of friendly and genuinely caring people, that are committed to making everyone have a nice time and creating a good relationship with everyone in the home. If you like our help with your care home marketing, click here to find out more.

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6 Years of Video Production with Sunrise Senior Living and Gracewell Healthcare

York Woodford-Smith — Tue, 27 Jul 2021 12:03:16 +0000

Sunrise Senior Living and Gracewell Healthcare were Five on a Bike’s first client within the care sector, and undoubtedly the client that made us fall in love with care.

Over 6 years of working together, the Five on a Bike team has filmed in all 46 of their homes, capturing each one’s unique personality in video tours, case study videos, and reassurance pieces.

Five on a Bike began its relationship with Sunrise and Gracewell by creating emotive case studies to boost their marketing process. We wanted to capture the attention of potential residents and their families by telling the real-life stories of existing residents in Sunrise and Gracewell homes. Even now, we think that this type of video is one of the most powerful tools that a care home or care home group can use in their marketing.

Sunrise and Gracewell created the ‘Heart and Soul Awards’ to show their appreciation for their teams across the country. From 2016 onwards, Five on a Bike travelled to Sunrise and Gracewell homes to film nomination videos and highlights of key members of staff, showcasing their incredible achievements and impacts on the company.

From personal stories, to overall outstanding performance, our focus with the heart and soul videos was to capture the genuine emotion of those giving and receiving the awards. It was important to highlight how important these awards were within Sunrise Senior Living and Gracewell Healthcare, as a sign of exemplary service and going above and beyond for their residents.

In 2018, it was time to film video tours in all 46 Sunrise and Gracewell homes, up and down the UK. Over the next 18 months, the Five on a Bike team created a series of beautiful tours, focussing on each home’s USP, capturing touching moments between team members and residents, and showing off the luxury facilities that they had to offer.

These tours were made to be the main focus of each home’s webpage. With this in mind, we set out to capture the absolute best features of each home, from innovative activities, to exciting day trips, to beautiful grounds and facilities. These videos were received extremely well and continue to be the highlight of each home’s individual webpage.

In 2019, Sunrise Senior Living, Gracewell Healthcare, and Five on a Bike worked together to create a series of videos highlighting the incredible food in their homes. With three highlight videos each, showcasing the incredible starters, main courses, and desserts on offer, our aim was to get potential residents and their families’ taste buds tingling.

At the time when Tasty and Buzzfeed food were the pinnacles of food education on social media, we wanted to create something just as engaging by using overhead angles and mouth-watering closeups.

In 2020, the covid-19 pandemic hit the world. Sunrise and Gracewell and the Five on a Bike team moved fast to produce reassurance videos to highlight the stringent measures that their care teams were taking to keep their residents safe. After the media shone quite a negative light on the care sector, we were eager to show what amazing work was really going on behind closed doors.

In the midst of the pandemic, Sunrise and Gracewell ran a viral marketing campaign to show off the positivity and joy that was going on within their homes, despite the difficult times everyone was experiencing in lockdown. Together, we wrote a poem to bring this positivity to life. We wanted to show how hard every carer was working to not only keep their residents safe, but to bring excitement and joy to their daily lives whilst the country remained in quarantine.

Bringing together social media clips, tik tok dances, and previously filmed footage of residents and staff, this video was an emotive and engaging piece of content intended to inspire and encourage positivity in care. We received a great response from this video and the entire #CelebrateCareHomes campaign was a great success, receiving over 5,000 views on the company’s YouTube channel alone, and many more across their social media pages. This is a piece of content that we were particularly proud to be involved in.

With every new installment in the homes of Sunrise Senior Living and Gracewell Healthcare, from covid-safe meeting rooms to full refurbishments, Five on a Bike followed behind creating beautiful introduction videos and tour updates.

The most valuable addition to these kinds of videos that we have learnt over time, has been the inclusion of interviews with residents who are experiencing these installments and refurbishments. Nothing adds reliability and honesty to a video quite like hearing a glowing review of those who are experiencing what’s been put in place.

Five on a Bike has worked with the HR teams at Sunrise Senior Living and Gracewell Healthcare for many years, creating engaging content for its team members, from messages from the CEO to policy updates, and videos to improve recruitment and employee turnover.

We really started to get involved in recruitment at the start of the pandemic. Sunrise and Gracewell urgently needed to onboard new team members, and using existing footage that we had previously shot, we were able to create engaging recruitment videos to help this process. These videos performed so well that afterward, we began to enter the homes again to film recruitment-specific content, conducting interviews with teams in the homes.

It was a New Dawn New Day for Sunrise and Gracewell in the Spring of 2021, and Five on a Bike created a dynamic video to lead the campaign. Focussing on new beginnings, the reopening of the world, and overall positivity moving forward, we created this video with the goal to engage, inspire and encourage its viewers to feel confident in care and everything that Sunrise Senior Living and Gracewell Healthcare was doing to keep its residents safe and happy.

In 2021, the world began to open again and it was time to invite family and friends back into Sunrise and Gracewell homes to see their loved ones. With this, Five on a Bike changed its approach from filming ‘Covid reassurance videos’ to filming general reassurance videos. We wanted to highlight that the homes are just as wonderful as they have always been to live in, and we were able to begin showcasing the incredible activities and events that the residents get to experience, once again.

We’ve loved every moment of being Sunrise Senior Living and Gracewell Healthcare’s video production company. Working on such a variety of marketing campaigns, recruitment projects, and supporting the companies through the pandemic has been a real journey for us all. We’re so excited to see what the future holds and we have Sunrise and Gracewell to thank for our love of everything care!

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Invest In Video Marketing For Care Homes

York Woodford-Smith — Thu, 05 Sep 2019 10:51:45 +0000

The Importance of Video in Marketing for Care Homes

Filling beds in a care home or residential centre is often a significant challenge. Many care home managers express frustration in effectively showcasing the stunning grounds, modern facilities, and warm environment their care homes offer. Traditional photos and web pages simply don’t capture the full experience.

This is where video marketing for care homes becomes essential.

From immersive video tours to heartfelt case study videos, there’s no better way to highlight the unique aspects of your care home. Video allows prospective residents and their families to explore your facility in a way that feels authentic and personal. By using video, you can offer a real-life experience of your care home, sharing genuine testimonials from current residents and staff about the quality of care and community.

Effective video marketing for care homes doesn’t have to be overwhelming. By partnering with an experienced care home video production company, you can create stunning, engaging marketing content that resonates with your audience. Showcase your care home’s best features, attract more residents, and ultimately, fill beds with confidence in your marketing investment.

When you think of a video tour, you may be picturing a stunning series of shots, showing each area of the home. At Five on a Bike, we know your home is more than just bricks and mortar, so we take a video tour one step further, with what we call a ‘Welcome Video’. Not only do we capture all the key spaces of the home, we also chat to staff, residents and family members, to highlight the thing that truly makes your home stand out, the people and the care on offer.

You may have already thought about having a beautiful video tour produced for your home or retirement village, but there are so many ways to use video.

Video is a perfect way to boost your recruitment and attract new team members, with a specific film highlighting the staff benefits and what makes your home stand out.

Got a big event coming up? Share the best bits and show off the great activities potential residents can enjoy.

At Five on a Bike, we’re a small, friendly team who have produced thousands of videos over the years in hundreds of different care settings, right across the country.

We’re happy to talk you through all the different ways video marketing can work for you, and when you’re ready to go ahead, we’ll guide you along the entire process, from planning, all the way to the final edits.

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