Marketing

Video is a powerful tool for promotional content
See this video below for our latest project with a local brewery:

Using video to promote or market your company does take a great deal of thought and consideration, however, Five on a Bike always ask;

What is the video for and how are you going to use it?

Whether you want to produce a video on a web page, in an email marketing campaign, on screens in your offices or on social media. Normally it is best to make different versions of the video for different platforms, what works in your shop window might not work on your website!!

The answer to this can make a big difference to what the overall production looks like. Whatever you want to use the video for, each format has its own considerations when it comes to production.

Dynamic video content is a very powerful way to help people fall in love with your brand, with 64% of consumers being more likely to purchase a product after they have watched a video about it. Our highly creative team will enable you to have video content that engages your customers with a purpose in mind.

How am I going to use my video?

Go through this checklist below and tick off where you want to use your video content; 59742cb5c191479fb8085f8c8cedd6d2

  • Facebook

  • Twitter

  • LinkedIn

  • YouTube

  • Instagram

  • Other social (because otherwise we will be here all day)

  • Website & Blog

  • Emails

  • Shop Window

  • At an Event or Expo

What is your video for?

The Five on a Bike team have produced many different videos, for many different platforms, for many different types of companies so we are experts in turning what you want into an interesting engaging video that achieves the goals it was set out to do.

Below is a list of things a video can do:

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This will help guide you when thinking about what goes into your video, for example….

“Millennial news site Mic, which is averaging 150 million monthly Facebook views, said 85 percent of its 30-second views are without sound.”

So if your content is for Facebook, are Interviews going to be the best use of your budget?
If you want to go back to basics, check out our guides below.

What is in a video?

There are many tools or types of video you can use within your final product, have a look at this list below and tick off which ones you think you want in your video.

  • Interviews – With Customers, Your CEO or senior managers or technical staff. Interviews are a great way to get a message across in a personal way that evokes trust in the audience.

  • Motion Graphic & Typography – Text & Pictures that move around the screen in an engaging way to help get information or stats across to the audience

  • General Views – Show shots of your office, manufacturing, service or event. This could include Drone footage!

  • Animation – Using animated characters to represent your company can be a great way to get your message across.

  • Presenters – Using presenters is a great way to give an overall structure to a video and teach your audience something useful in a human way

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  • Stock Footage – A great way to show some amazing footage without a lot of the production costs involved. We have made videos from some clients only containing stock footage and graphics, you would be surprised at just how cheap stock footage can be!

Combining these two three elements together should allow us to get one step closer to working with you to create the ultimate marketing tool for your business.

When you have selected the different types of content & the different delivery platforms the creative work can get started.

We can help you get production ready, contact us now!

Here is a video that was designed to be used on

Facebook
Youtube
At an Expo
On a Website

It includes:

General Views
Graphics & Motion Typography