Well! You made it this far so you are thinking about or have been asked to create some video for your business. The first thing you need to know is video is a very powerful tool (if used correctly). There are multiple ways to use video as each has a slight nuisance and needs to be presented in different ways, but fundamentally a video is a video.

Question One – What is your video for?

This is a very important question you need to ask yourself before commissioning a video
as the more you understand this, the easier it becomes to build an investment case and measure return on investment.

Below is a list of things you can do with video

  • Upsell Products969cee_9c8860545782499c889470f04e38b8cd-mv2

  • Increase Sales

  • Increase Leads

  • Convert Leads

  • Increase engagement on social & web (= more leads)

  • Brand Awareness

  • Build an audience (or Customer base)

  • Transmit information

  • Train Customers

  • Train Staff

  • Inform Customer

  • Inform Staff

  • Inform Investors

  • Increase attendance to events

  • Increase footfall to store

  • Entertain Customers

Make a note of which ones of those you would like your video to achieve and we will get into the nitty gritty.

Question Two – What type of video do I want?

At Five on a Bike, we have spent many hours trying to think of simple categories to fit all these video types into. We categorise videos in three ways:

  • Internal Communication

  • Event Filming

  • Marketing & Promotion

Every video we have ever done (and we have done lots) fits into one of these three boxes.

Why is this important I hear you say…. One word…. Budget

Question Three – What type of video production do I want?

There are lots of different tools of video production that one can use to make a video, below is a list of how we see them.

  • Interviews – With customers, Your CEO, senior managers or technical staff. Interviews are a great way to get a message across in a personal way that evokes trust in the audience.

  • Motion Graphics & Typography – Text & pictures that move around the screen in an engaging way to help get information or stats across to the audience.

  • General Views – Show shots of your office, manufacturing, service or event. This could include Drone footage!

  • Animation – Using animated characters to represent your company can be a great way to get your message across.

  • Presenters – Using presenters is a great way to give an overall structure to a video and teach your audience something useful in a human way.

  • Stock Footage – A great way to show some amazing footage without a lot of the production costs involved. We have made videos from some clients only containing stock footage and graphics, you would be surprised at just how cheap stock footage can be!


Question Four – What Next?

Once you have answered these three questions, we move into the process of commissioning a video company to make you content (or up-skilling yourself or your team to do so).

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