This month we were commissioned to create some film content & run a social media campaign in partnership with Green Banana Marketing, delivering for Healthwatch Bucks.

The videos were designed to be delivered in two stages, awareness & advert.

If you want your audience to visit your website from Facebook, talk to us today about how to structure a campaign and how to make the best creative content.

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In the advert stage of the campaign, our audiences were built on Facebook using the Facebook Audience tool, we were asking people to feedback about their local GP.

hwb-facebook-post-example

 

The advert was designed to work on social media and as we knew that the majority of the audiences were likely to not click on the video, and therefore would not benefit from any speech commentary, we created an eye-catching opening with text graphics to support the story and interactive speech bubbles throughout. Out of the 164k views, 92% did not use sound!

Have a watch here with and without sound, what do you think?

 

This film was shot in one day, on location in Buckinghamshire. We hired a slow motion camera and some specialist lighting to give a high-quality feel. Five on a Bike have now purchased our own slow motion camera, available to hire for productions, see an example of where we have used it hereā€¦

The campaign achieved a 2.9% Click Through Rate and increased web traffic by 266% as well as converting over 8% of those website users.

Interestingly, did you know that people aged 65 and over are much more likely to click through on an advert, showing a Click Through Rate as high as 9% in some areas, but they tend to watch less of the video!

We also ran an awareness campaign in which we filmed views of local landmarks and integrated the company story. See HERE

Crew on the day

  • Director – York Woodford-Smith
  • Director of Photography- Nick Bright
  • Lighting Cameraman – Chris Harper
  • Drone Pilot – Guy Smith
  • Production Assistant – Sandra Azar

 

hwb-video-pre-production

If you want your audience to visit your website from Facebook talk to us today about how to structure a campaign and how to make the best creative content.