Our social media campaign on Facebook had 425k impressions across a 6 week period, achieving a huge 266% uptick in web traffic and benchmark shattering conversions of 8%
We created this content to touch the hearts and souls of people in these areas, each video was designed to be part of a Facebook post right from its very creation. Including text built into the video and making use of hashtags to show a local connection. We created three unquiee videos of three different towns within Bucks to make sure we were able to flag people’s interest across the whole county.
We also played around with ‘Cinemagraphs’, which had great results as part of the campaign. Research has shown that cinema graphs hold attention 9 times longer than a still.
To learn more about how video production can help your brand connect with your audience click here for our how-to guide.