Motion Typography. Just by that title you can tell its going to be complicated. But the concept in its most basic form is (to start with), fairly simple. As the title suggests, its a video full of moving text. But it can be a whole lot smarter than just text flying about the screen. If done correctly, it’s a great way to get your message across in an engaging way. Just a quick search on YouTube brings up a load of ‘lyric videos’ for the biggest artists out there, racking up hundreds of thousands of views each, all for a video that is essentially just words on a screen!
For the latest promo video for Enterprise Bucks, here at Five on a Bike we used motion typography to get their message across to a wide audience about their new Bizfest festival. All in all, despite being a simple concept, building the video got a tad complex, as each bit of text, object and background is an individual part of the overall video. In the end, there was 114 different items used to make the 52 second video. So things can get a bit busy! but in the end, we produced an effective promo that can be viewed on their YouTube channel.